ERP Insights >> Magazine  >> April - 2015 issue

Amshuhu (iSteer): Intelligently Steer Your Business

Author : Pankaj Kundwani
Monday, April 6, 2015

Pankaj Kundwani

What is the use of technology that does not simplify things? The users of technology may not always be the tech savvy and educated ones and thus the true power of technology can only be judged by its usability. Believing the same doctrine, a Chennai based company Amshuhu provides customizable solutions and services that are user friendly and solve business critical challenges using its business application platform - iSteer.
Leveraging extensive industry experience, Amshuhu developed iSteer series of solutions that leverage open source technologies to provide scalable yet cost effective solutions to customers. The integrated portfolio includes solutions like iSteer ERP and iSteer CRM that helps businesses derive maximum value from their IT investments. Amshuhu's customers have seen up to 25 percent fall in their inventory cost and significant rise in their efficiency levels using iSteer solutions. Having focus on select verticals like manufacturing, industrial distribution and automobile spare part distribution, Amshuhu has served many valued clients like CADD Centre, LARSEN & TOUBRO, FTA Marketing Pvt. Ltd., amongst others. iSteer CRM solution has also been selected by Shell for distribution among all its B2B distributors which will be implemented across India.

Automating Automobile and Spare Parts Distribution
Balamurugan believes that automobile and spare parts distribution is a highly critical yet ignored market where about 95 percent of the distributors have more than one branch. Amshuhu strives to address their technology needs with specialized approach and also understands their need to leverage Cloud and Mobile to empower sales executives on the field. The company offers iSteer ERP and CRM on private cloud ensuring enough room for customization and data security. These products are available in SaaS and license models as per customers' requirement. Amshuhu is also one of the first companies in India to launch a mobile app in the automobile spare part distribution segment that enables collaboration between sales executives, retailers and distributors.

A Value Driven Approach
Providing solutions to established and emerging industries, Amshuhu has a soft corner for SMEs that are still unable to take advantages of the age of digitization. The company also offers various HR and Accounting modules and integration services with Tally on clients' demand. "We are committed to take IT to work and provide cutting edge solutions on time and within budget. We also ensure that our solution implementation does not interrupt daily operations of our clients. For instance, we have implemented iSteer ERP in six branches of an Auto Spare Parts Distributor without stopping his billing even for an hour," says Balamurugan Kanagasabai, CEO, Amshuhu.

Going further, Amshuhu wishes to expand its operations to Africa, Middle East and other markets in Asia. It envisions focusing on automobile and spare parts distribution and explore partnership opportunities to meet its motto of eliminating loopholes faced by businesses by replacing outdated single branch systems to more integrated multi branch technology solutions.











Facebook