ERP Insights >> Magazine  >> December - 2019 issue

Endmile Technologies Improving Customer Communication with Automated and Customized Triggered Email Solutions

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Tuesday, May 12, 2020

In present tumultuous business environment, every second is counted as important. Here, instead of making some thousands of cold sales calls that take several months to reach customers, just one click may enable you to reach millions of customers through e-mails. When we live in the era of personalized Coke bottles and Chatbots, then why are our sales strategies still dated and generic? No matter how big or small your business is adoption of automated marketing process has become the need of the hour today! Bhopal based Endmile Technologies Pvt. Ltd, a pioneer in Transactional Email, Marketing Email and Market Automation, is a perfect destination for those who wish to feed their need to increase sales and stay ahead in this cut-throat competition.

Brainchild of Sunil Baghel, a technology enthusiast cum digital marketer, Endmile is committed towards assisting companies or enterprises in minimizing their efforts and costs in customer communication through best-in-industry Email solutions. Categorized into Transactional Emails, Email Marketing and Marketing Automation, all services and solutions of Endmile are capable to upscale and cross sale with client's product and services. Their Transactional Email solutions not just improve customer confidence but also help to start an effective conversation with customers. Notified as one of the most compelling solutions in the industry, Endmile's Transactional Email services include triggered Emails, Order Status Emails, Signup Emails, Sale/Buy Receipt Emails, Notification Emails and many more. In terms of Email Marketing Marketing services, the company's solutions have been shown to generate a better ROI and larger amounts of traffic. Besides, under their signature Marketing Automation services, the firm offers highly tailored software platforms and technologies that seamlessly promote marketing on multiple online channels such as Email, social media, websites and more. Through automation, Endmile frees clients from repetitive tasks, creates scalable and custom-made campaigns and helps brands push profits.

Differentiating factors

Endmile has been counted among the modern Indian leaders in Digital Communication and Marketing space. The company practices weekly review of every panel along with customer feedback and makes improvements accordingly. With a higher sending throughput, Endmile possesses industry's fastest Email sending solutions. Delineating on differentiating factors, SunilBaghel, Founder, Endmile Technologies says, "Unlike peer players in the market who send Emails to all IDs in the list and then charge for bounced emails too, we identify Emails IDs that don't exist before sending. In that way we are cutting down 10 to 15 percent cost of our customers. And also, we implies advanced integration options with client's CRM/ERP for better management of sales and marketing, and online survey of any of the product service, data segmentation based on the customer activity, unlimited triggers and autoresponders based on process flow and strong back-off feature. We maintain a dedicated infrastructure for every client, which helps in data secrecy and privacy along with better performance. We do not offer any affiliate/third party emailing service which helps in further data protection and privacy."

Operating as a self-funded company, Endmile obtained 50 percent growth rate every financial year and successfully caters to various reputed clients from different verticals such as Bharti Airtel, Mahindra Mutual Fund, Arihant Capital, Safexpress, and Centrum Direct. Developed on desktop-based and mobile-based technologies, the company solutions are revised on-time and company's dynamic R&D team is currently working on the introduction of new AI based features. In the effort to make persuasive marketing plans for its clients, company is sketching more plans for future. "Endmile has a clear roadmap; we'll focus on online communication as well as online to offline communication. Suppose, the companies want to display or change their advertisements on OLED display panels in malls, they can do it with just one click from anywhere by connecting those panels to our platform. So, we're coming up with such sort of innovative marketing automation features that would save both time and money for our valuable customers," Sunil concludes.

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