ERP Insights >> Magazine  >> March - 2016 issue

Engage Better with Your Customers through CRM

Author : Nandini Mukherjee
Monday, April 4, 2016

Nandini Mukherjee

Today's businesses operate within a global economy that buys sells and communicates with their customers in countless ways. In the commercial world, the importance of retaining existing customers and expanding business is paramount. The costs associated with finding new customers mean that every existing customer could be important.

The better a business can manage the relationships it has with its customers, the more successful it will become. Therefore IT systems that specifically address the problems of dealing with customers on a day-to-day basis are growing in popularity. Customer relationship management (CRM) helps businesses to gain an insight into the behavior of their customers and modify their business operations to ensure that customers are served in the best possible way. In essence, CRM helps a business to recognize the value of its customers and to capitalize on improved customer relations. The better you understand your customers, the more responsive you can be to their needs.

To thrive in the current market landscape, businesses need to partner with cutting-edge CRM solutions providers who not only help them stay relevant to the present customer engagement trends, but can also help them identify the needs more effectively by understanding specific customer requirements. Believing the same, we at ERP Insights magazine bring to you the list of '20 Most Promising CRM Solutions Providers'. We hope that the list will help you find an able CRM partner who can help you increase sales through better timing due to anticipating needs based on historic trends, cross-selling of other products by highlighting and suggesting alternatives or enhancements, and identify which of your customers are profitable and which are not. We also recommend you to read the Cover Story of IMI Mobile, a leading provider of software and services that enables organizations with the ability to harness network, device and channel capabilities to improve service delivery and customer engagement.

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