ERP Insights >> Magazine  >> November - 2015 issue

Euradite Consumer Health and Life Care: Superior Quality Nutrition Products at Affordable Value

Author : Deepshikha Singh
Tuesday, November 24, 2015

Deepshikha Singh

The Indian population today accounts to almost 17 percent of the world's total population, yet its domestic nutrition supplement market is just approximately 2 percent of the global market. The abundance of substandard nutrition products in the Indian market has led to a huge unsatisfied demand amongst people for superior quality, genuine and affordable products manufactured locally. Understanding this demand of the consumers, in 2013, Rohit Kapile established Euradite Consumer Health and Life Care Pvt. Ltd., a company focused largely to provide innovative nutritional health supplements and pharmaceutical products.

Keeping up with its founding objectives, Euradite has developed a wide range of products such as therapeutic and clinical nutritional supplements, sport nutrition supplements, body building supplements, family nutrition supplements, women health and child nutrition supplements, weight loss supplements, Herbal supplements and many more. All Euradite products are manufactured under strict GMP conditions in FSSAI, WHO-GMP and ISO 22000-2005 certified manufacturing facilities. The company offers these products under two segments; Euradite Nutrition and Euradite Life Care. Euradite Nutrition includes the sports nutrition range of products, Herbal supplements and OTC products for general nutrition and wellness. Euradite Life Care includes a large variety of clinical nutraceutical products and generic pharmaceutical products that are marketed and exported to the global market for various therapeutic purposes.

Celebrated for its uniqueness, this Mumbai based startup company has advanced rapidly over the years with an expected annual turnover growth of over 50 percent. The rate of growth of revenue for Euradite is expected to be much higher than the CAGR of the overall market. The progress and caliber of this company is well reflected in its clientele list which includes reputed healthcare organizations like LifeSpan Clinics, Kokilaben Dhirubhai Ambani Hospital, major e-commerce portals like Healthkart.com and Snapdeal.com and many other reputed and well know Healthcare organizations and Pharmaceutical companies.

Euradite gives the credit of its success to its highly talented team which is well-experienced in delivering customer satisfaction by providing quality products. "We have inducted experienced and efficient people in our team who work diligently to meet company's goals and take business to next levels. It is our team's expertise that makes us competitive and keeps us ahead of others in the market," says Rohit.

The strong international sales division of Euradite has helped the company expand its presence in the markets of South East Asia, Central Asia and Middle East, while it also looks forward to reach the highly regulated markets like North America and West Europe. With its expanded network of over 50 distributors, sub-distributors and retailers across Maharashtra, Gujarat and Goa, this company aims to be a global nutrition company providing superior quality nutrition products at affordable value.

Conversing about the future growth strategies of Euradite, Rohit says, "We are planning to start physical stores, clinical nutrition via prescription route and an online portal for retail of all company products. Our aim is to maintain innovation, superior quality and excellent service and to emerge as one of the biggest player in family wellness, therapeutic nutrition and sports nutrition in India and the world."


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