ERP Insights >> Magazine  >> August - 2016 issue

How a Single Platform can help Serve as a Multi-Channel Sales Medium

Author : Prakash Malayalam, Co-Founder and Chief Experience Offer
Friday, September 16, 2016

Prakash Malayalam, Co-Founder and Chief Experience Offer

However, the need for IT supported systems to carry out management duties is on the rise. Here is where Contalog, an omni-channel platform that simplifies the management complications by providing a centralized interface, comes into the picture.

Catering to both multi-channel adoption and enabling businesses to provide a seamless experience across these selling channels, Contalog is more than just a medium for selling across more than one digital way.

How Contalog Helps Businesses Manage their Sales Activities

While considering the sales activities, inventory comes first. Selling begins from purchase orders, and extends to warehousing, order processing, invoicing, shipping and delivery.

Contalog helps businesses take down every challenge in this process by providing smart digital assistance in the form of inventory management system, order management software, product and customer information management solutions.

On Cloud & Analytics

The next big thing is getting the analytics behind the centralized data and putting it to maximum use to forecast demands and innovate business strategy.

Contalog has been designed as a cloud-hosted SaaS solution that stores centralized data in a secured way and complements it with a reporting system that allows business owners to extract information in multiple angles for best understanding crucial sales data, customer demands and much more.

How Contalog helped a Clothing Retailer Refine their Inventory Procedures

A major clothing line from the Middle East wanted to adopt an inventory management software in order to hash out the inaccuracies in stock details which often resulted in overstocking and situations that repeatedly resulted in high inventory holding cost and poor customer experience.

Contalog turned the tables for the clothing brand through its inventory management solution which automated its stock handling demands.

With the convenience of cloud, the clothing brand was able to make use of Contalog�s inventory system across all its retail outlets by integrating stock details from all outlets into a single console, thus making Contalog a central hub for its business operations.

Contalog�s Inventory Management Prowess

Contalog inventory management system facilitates a business with the digital aid to manage purchase orders, warehouses, product information and sales orders.

Once the inventory is in by means of purchase orders, Contalog allows them to be allocated to a single or multiple warehousing facilities. Contalog adds more via multiple warehouse support and lets users share stocks between warehouses, to avoid a single storage facility from becoming stockless in a given time. The warehouse team can also be monitored through Contalog as it keeps track of every user�s activity log.

Inventory centralization is the most interesting part. Multiple online and offline (retail store, field sales) selling mediums can be integrated into the inventory, and as and when a sales order is placed in any of the sales channels, the inventory status gets automatically updated.

Here, the available stocks can be detected easily as Contalog distinguishes the stocks available in hand from the stocks that are ready for being shipped with statuses. For requirements of minor stock adjustments in cases of returns due to damages, free sample offerings, stock adjustments can be manually done.

For the motive of being proactive in procurement, Contalog lets business owners set threshold limits for low stock levels thus alerting the administrator about the need for fresh buys.

Presenting product information will also be more convenient with Contalog�s back-end interface as it is built to accommodate variant-specific product details. Right from SKU, Barcode info to multimedia files, every single information related to a product can be stored without confusions using the multiple information feeding provisions.

Getting into customer information management, it is easy with Contalog to manage multiple customer accounts, billing addresses and shipping addresses as well. Priced of products offerings can be changed according to customers. This can be achieved by grouping them into wholesale, retail, agents, merchants etc.

Managing a team that handles sales operation well is of utmost importance. For this Contalog�s user management console is loaded with provisions that lets a super admin create profiles, allocate roles, responsibilities, controls and access permission towards data.

User information along with their official and personal details can stored and based on the hierarchical level they belong to, the pre-defined profiles can be assigned to them.

To Wrap It Up

Before triggering the omni-channel transition, businesses must realize the fact that omni-channel is not just increasing the number of customer touchpoints.

Instead, it is providing a seamless cross-channel shopping experience. It is here that Contalog pitches in as a perfect partner that can amplify a business\' revenue model and streamline its supply chain model.

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