ERP Insights >> Magazine >> September - 2019 issue
Mobile analytics to fix, drive massive uncontrolled data to target audience
Author :
Tuesday, May 12, 2020
India has witnessed a massive,
multi-folded growth in mobile and data usages that has jumped over 144 per
cent (year-on-year) to 2,360 petabytes,
with average consumption per user in 4G broadband reaching 11 gigabyte (GB) per month in December 2017, from one GB per user per
month in 2016 placing India much
ahead of developed markets like the
China, South Korea, Britain, France
amongst others. Now as India�s digital
space has undergone a complete turnaround in the past two decades, with developments in this sector moving much faster than the past it has become absolutely necessary to
ensure judiciously segmenting audience
and profiling users to put in mobile analytics and other emerging
technologies to minimise all unwanted
things that goes uncontrolled over the mobile and internet users. The global mobile analytics market is estimated to touch $6 billion by end of 2024, according to Persistence Market Research�s new re-port titled �Global Market Study on Mobile Analytics: Application Performance Analytics Segment Anticipated to Remain Dominant in Terms of Revenue Through 2024.� The expansion of smartphone across population is one of the key market drivers for the growing mobile analytics market.
Interestingly in India, the digital
space has moved quite quickly but
the country is still underusing its capabilities and definitely not making
full use of the insights offered by various mobile platforms. The high proliferation of mobile users, data and massive numbers of apps and content generated across various platforms is resulting in users being bombarded with junk, making life
difficult for them. To ensure better
deliveries, mobile analytics now
play an important role to address the
gaps. It involves analysing, measur-
ing of data generated by mobile platforms
and helping with a solution to
optimize track, measure and understand
how users are interacting with
mobile apps and sites.
Not having mobile analytics to
verify which content or functionality
customers respond to makes it difficult for marketers and they have no basis from which to strategize. Mobile analytics help the marketers define and build a measurable goal. It helps them know if the app has an adequate return on investment, say for a campaign or for to meet the defined target audience. Organisations must invest in technology, look at customizations, for customer need
and behaviour for better experience,
make and build smarter utility apps
that make users life simple. This will
help in judiciously streamlining of mobile and apps.
Similarly, in digital space, its capacity
to measure everything that is going on in a website, is a logical way at exploring and understanding customers better with data services and helps in ensuring that it doesn�t go redundant and obsolete.
The need for analytics is crucial.
It would be easy to count app downloads, but how does one know what else to measure to understand the quantum of quality and engagement of its target audience? Besides mobile analytics is crucial as it helps in understanding and measuring engagement, like how long have they been engaged and how often, what is the active usage marked in an app and where they lose users. This will
also help to minimize leaks. Industry
and concerned stakeholders can
measure all metrics across mobile
websites, app platforms and different
other mobile forums. This would provide the necessary insight to determine how mobile really contributes to the bottom line. Mobile
analytics have helped the entire user experience of mobile app � from detection
to download to engagement. Developers can create an excellent app experience to make it more meaningful and engaging for their
users, through data-driven decisions
at each stage of the app life cycle. By engaging mobile analytics, the idea
is to know how and what the customer
does and look for. Developers can discover which parts of their app customers are using and what they may be ignoring. Click trail tracking has the ability to show the different screens and paths users take when
navigating throughout the app. This will provide an understanding of what the content users are looking for.
As more entities involve and invest
in data analytics, this would gradually open doors for emerging technologies like Intelligent Apps that would transform more functions and will become increasingly
useful as virtual personal assistants
(VPAs), which have the ability to
not just find resources and conversations,
but to prioritize items ahead of time. The aim is for users to become productive and effective with VPAs.
Currently, intelligent apps are
growing beyond VPAs into other
types of software categories, like
security, marketing and for enterprise
resource planning. Various such business processes are becoming increasingly automated. Overall, we can say that the mobile analytics market in India is the next big thing, with the mobile market on a growth trajectory along with the increasing base of internet users. However, the market is still nascent,with marketers experimenting and
understanding the its dynamics and
how it can be used in the best way,benefitting both the business and the customers.
Mobile analytics to fix, drive massive uncontrolled data to target audience
Author :
Tuesday, May 12, 2020
India has witnessed a massive,
multi-folded growth in mobile and data usages that has jumped over 144 per
cent (year-on-year) to 2,360 petabytes,
with average consumption per user in 4G broadband reaching 11 gigabyte (GB) per month in December 2017, from one GB per user per
month in 2016 placing India much
ahead of developed markets like the
China, South Korea, Britain, France
amongst others. Now as India�s digital
space has undergone a complete turnaround in the past two decades, with developments in this sector moving much faster than the past it has become absolutely necessary to
ensure judiciously segmenting audience
and profiling users to put in mobile analytics and other emerging
technologies to minimise all unwanted
things that goes uncontrolled over the mobile and internet users. The global mobile analytics market is estimated to touch $6 billion by end of 2024, according to Persistence Market Research�s new re-port titled �Global Market Study on Mobile Analytics: Application Performance Analytics Segment Anticipated to Remain Dominant in Terms of Revenue Through 2024.� The expansion of smartphone across population is one of the key market drivers for the growing mobile analytics market.
Interestingly in India, the digital
space has moved quite quickly but
the country is still underusing its capabilities and definitely not making
full use of the insights offered by various mobile platforms. The high proliferation of mobile users, data and massive numbers of apps and content generated across various platforms is resulting in users being bombarded with junk, making life
difficult for them. To ensure better
deliveries, mobile analytics now
play an important role to address the
gaps. It involves analysing, measur-
ing of data generated by mobile platforms
and helping with a solution to
optimize track, measure and understand
how users are interacting with
mobile apps and sites.
Not having mobile analytics to
verify which content or functionality
customers respond to makes it difficult for marketers and they have no basis from which to strategize. Mobile analytics help the marketers define and build a measurable goal. It helps them know if the app has an adequate return on investment, say for a campaign or for to meet the defined target audience. Organisations must invest in technology, look at customizations, for customer need
and behaviour for better experience,
make and build smarter utility apps
that make users life simple. This will
help in judiciously streamlining of mobile and apps.
Similarly, in digital space, its capacity
to measure everything that is going on in a website, is a logical way at exploring and understanding customers better with data services and helps in ensuring that it doesn�t go redundant and obsolete.
The need for analytics is crucial.
It would be easy to count app downloads, but how does one know what else to measure to understand the quantum of quality and engagement of its target audience? Besides mobile analytics is crucial as it helps in understanding and measuring engagement, like how long have they been engaged and how often, what is the active usage marked in an app and where they lose users. This will
also help to minimize leaks. Industry
and concerned stakeholders can
measure all metrics across mobile
websites, app platforms and different
other mobile forums. This would provide the necessary insight to determine how mobile really contributes to the bottom line. Mobile
analytics have helped the entire user experience of mobile app � from detection
to download to engagement. Developers can create an excellent app experience to make it more meaningful and engaging for their
users, through data-driven decisions
at each stage of the app life cycle. By engaging mobile analytics, the idea
is to know how and what the customer
does and look for. Developers can discover which parts of their app customers are using and what they may be ignoring. Click trail tracking has the ability to show the different screens and paths users take when
navigating throughout the app. This will provide an understanding of what the content users are looking for.
As more entities involve and invest
in data analytics, this would gradually open doors for emerging technologies like Intelligent Apps that would transform more functions and will become increasingly
useful as virtual personal assistants
(VPAs), which have the ability to
not just find resources and conversations,
but to prioritize items ahead of time. The aim is for users to become productive and effective with VPAs.
Currently, intelligent apps are
growing beyond VPAs into other
types of software categories, like
security, marketing and for enterprise
resource planning. Various such business processes are becoming increasingly automated. Overall, we can say that the mobile analytics market in India is the next big thing, with the mobile market on a growth trajectory along with the increasing base of internet users. However, the market is still nascent,with marketers experimenting and
understanding the its dynamics and
how it can be used in the best way,benefitting both the business and the customers.
multi-folded growth in mobile and data usages that has jumped over 144 per
cent (year-on-year) to 2,360 petabytes,
with average consumption per user in 4G broadband reaching 11 gigabyte (GB) per month in December 2017, from one GB per user per
month in 2016 placing India much
ahead of developed markets like the
China, South Korea, Britain, France
amongst others. Now as India�s digital
space has undergone a complete turnaround in the past two decades, with developments in this sector moving much faster than the past it has become absolutely necessary to
ensure judiciously segmenting audience
and profiling users to put in mobile analytics and other emerging
technologies to minimise all unwanted
things that goes uncontrolled over the mobile and internet users. The global mobile analytics market is estimated to touch $6 billion by end of 2024, according to Persistence Market Research�s new re-port titled �Global Market Study on Mobile Analytics: Application Performance Analytics Segment Anticipated to Remain Dominant in Terms of Revenue Through 2024.� The expansion of smartphone across population is one of the key market drivers for the growing mobile analytics market.
Interestingly in India, the digital
space has moved quite quickly but
the country is still underusing its capabilities and definitely not making
full use of the insights offered by various mobile platforms. The high proliferation of mobile users, data and massive numbers of apps and content generated across various platforms is resulting in users being bombarded with junk, making life
difficult for them. To ensure better
deliveries, mobile analytics now
play an important role to address the
gaps. It involves analysing, measur-
ing of data generated by mobile platforms
and helping with a solution to
optimize track, measure and understand
how users are interacting with
mobile apps and sites.
Not having mobile analytics to
verify which content or functionality
customers respond to makes it difficult for marketers and they have no basis from which to strategize. Mobile analytics help the marketers define and build a measurable goal. It helps them know if the app has an adequate return on investment, say for a campaign or for to meet the defined target audience. Organisations must invest in technology, look at customizations, for customer need
and behaviour for better experience,
make and build smarter utility apps
that make users life simple. This will
help in judiciously streamlining of mobile and apps.
Similarly, in digital space, its capacity
to measure everything that is going on in a website, is a logical way at exploring and understanding customers better with data services and helps in ensuring that it doesn�t go redundant and obsolete.
The need for analytics is crucial.
It would be easy to count app downloads, but how does one know what else to measure to understand the quantum of quality and engagement of its target audience? Besides mobile analytics is crucial as it helps in understanding and measuring engagement, like how long have they been engaged and how often, what is the active usage marked in an app and where they lose users. This will
also help to minimize leaks. Industry
and concerned stakeholders can
measure all metrics across mobile
websites, app platforms and different
other mobile forums. This would provide the necessary insight to determine how mobile really contributes to the bottom line. Mobile
analytics have helped the entire user experience of mobile app � from detection
to download to engagement. Developers can create an excellent app experience to make it more meaningful and engaging for their
users, through data-driven decisions
at each stage of the app life cycle. By engaging mobile analytics, the idea
is to know how and what the customer
does and look for. Developers can discover which parts of their app customers are using and what they may be ignoring. Click trail tracking has the ability to show the different screens and paths users take when
navigating throughout the app. This will provide an understanding of what the content users are looking for.
As more entities involve and invest
in data analytics, this would gradually open doors for emerging technologies like Intelligent Apps that would transform more functions and will become increasingly
useful as virtual personal assistants
(VPAs), which have the ability to
not just find resources and conversations,
but to prioritize items ahead of time. The aim is for users to become productive and effective with VPAs.
Currently, intelligent apps are
growing beyond VPAs into other
types of software categories, like
security, marketing and for enterprise
resource planning. Various such business processes are becoming increasingly automated. Overall, we can say that the mobile analytics market in India is the next big thing, with the mobile market on a growth trajectory along with the increasing base of internet users. However, the market is still nascent,with marketers experimenting and
understanding the its dynamics and
how it can be used in the best way,benefitting both the business and the customers.
