ERP Insights >> Magazine  >> April - 2015 issue

nicheBees: Achieving Customer Advocacy through Value Innovation

Author : Pankaj Kundwani
Monday, April 6, 2015

Pankaj Kundwani

Nothing can bring quick gains is a philosophy highly challenged today as those days are gone when customers waited endlessly for results from their IT investments. Considering the wide ranging challenges businesses encounter, enterprise solutions like ERP, SCM or CRM are on high demand. However due to lack of able consultants and expertise in this space, the number of failed implementations outnumber the successful ones. Working at Baan for over 10 years, four technology enthusiasts felt the need for quality consulting skills in the Infor ERP LN space and started nicheBees in 2009. Today, the Hyderabad based company specializes in Enterprise Solutions such as Infor ERPLN, Infor APS, Infor ION suite, Cloud Enablement, Enterprise Collaboration, Enterprise Mobility, Data Analytics and ODC solutions.

Started in a 1000 square feet apartment, the company found by four has been recording a 200 percent year by year growth since its inception and is now a team of 45 able tech wizards. Living by its name, nicheBees believes that no single size fits all and focuses on niche domain skills, niche solutions and niche market problems. It takes inspiration from bees that are relentless in their purpose of generating honey and strive hard to enable value for its clients with the same enthusiasm and disciplined approach. "Our principles of client success and employee first philosophy have resulted in 100 percent customer retention in past five years. We have never lost a single customer for bad delivery," says Lakshmi Narasimha Moorthy, CEO & Executive Director, nicheBees. Specialized in Infor ERP and SCM suite of solutions, the fast emerging consulting and technology services firm takes great pride in serving clients across ASEAN, EMEA and North America with offices in Singapore.

Unlike traditional engagement models where vendors implement templatized solutions and walk away, nicheBees spends significant time comprehending clients’ expectations from their IT investments. It offers flexible engagement models enabling its clients to focus on growth, innovation and dominating their respective markets. The company refrains from playing low price games unlike other vendors who endlessly pull the length of the project. This helps customers see the outcome of their investments within predictable time limits at an acceptable cost rather than investing more time without realizing the corresponding benefits. "We structure our engagement by unifying the outcome and progressive change based on key performance indicators (KPIs). We show to the clients the Proof of Concept or address certain businesses challenges faced by them with the recommended solution. This methodology makes economical sense as customers realize benefits at each stage of engagement and remain assured that their investments are not going futile. This is how we match our unique selling proposition with unique buying proposition," adds Moorthy.

Specialized in verticals that include industrial equipments & manufacturing, aerospace, retail and various hi-tech electronics, nicheBees has served clients like Chalhoub Group, Flextronics, ESCATEC Electronics, Siemens, Thrane & Thrane, Future Pipe Industries amongst others. In days to come, it envisions leveraging its enterprise consulting skills, technology skills on cloud and develop solutions around Social, Mobile and Analytics space that helps to increase user adoption of enterprise applications and drive down costs to support its ERP and SCM offerings.




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