ERP Insights >> Magazine  >> August - 2020 issue

OODO: An Easy-to-Use Application to Manage Businesses and Organizations on Single Platform

Author : Krishna Gangapuri, Managing Director
Thursday, October 22, 2020

Krishna Gangapuri, Managing Director

Trying to keep a business running smoothly, not to mention profitably can often sometimes feel like a challenge, especially when you are forever hopping between programs and processes to keep everything on track. For a small business, initially a company can make-do with spreadsheets and emails, however, as a business expands, the manual operations take its toll. Each business needs technologies with proper functions to bridge the gap between business processes and people. While every company and organization operating today is different, almost every firm faces a common challenge the need to stay competitive in today's business environment for which they need a dependable and efficient way to store and access information. Adopting an ERP solution not just synchronizes all the information and communication within the organization but also ensures that all the critical processes are streamlined effectively. Combining his love for business and technology from an early age of 13, Fabien Pinckaers established TinyERP in 2005, which grew into OpenERP in 2009 before transforming into Odoo in 2014. Set up with a vision to transform the enterprise world, Odoo is an enterprise resource platform from which you can manage all your business operations right from supply chain and project management, to accounting and HR to messaging, sales CRM and reporting modules.

“Odoo is similar to many opensource projects where customized programming, support, and other services are being provided by an active global community and partners network”

Enabling Business Management through Single Window
An open-source suite of integrated business applications actively programmed, supported, and organized by Odoo SA, Odoo is similar to many opensource projects where customized programming, support, and other services are being provided by an active global community and partners network. This community comprises of more than 1,500 active members and has contributed to more than 4,500 modules to the ongoing enrichment of Odoo. With more than 1500 downloads recorded per day, Odoo is amongst one of the most frequently installed business suites across the world. Some of the major Odoo Apps like Odoo CRM, Odoo Sales, Odoo Accounting, Odoo WMS (Warehouse Management), Odoo HR, Odoo Project, Odoo Events, Odoo Marketing, and likewise are integrated with each other. Being an open-source alternative to many software packages, Odoo can be used by any retailer with its POS (Point Of Sales), and in any website with its CMS (website builder) synchronized with the e-Commerce app. As Enterprise Resource Planning software, Odoo is an alternative to solutions like SAP ERP, Oracle E-Business Suite, Microsoft Dynamics, Netsuite, and others.

Mantavya Gajjar, Managing Director, India, who holds over 10 years' experience in Odoo, starting from TinyERP and OpenERP, says, "Odoo has two different platforms according to the customer size and segment. For customers with more than 50 users, having a real customer need and budget, we involve our channel partners to work on such projects which take 3 to 6 month's implementation time and all the custom apps are developed on Odoo platform to deliver the custom solutions. For small companies with 50 or fewer users, Odoo delivers solution on its cloud platform, as small companies do not follow business processes and for working with legacy software or using XLS, they need the out-of-the-box solution to implement and follow the standard business processes. The Odoo Enterprise pricing remains the same for all the customers either they start using online platform or on with custom development."

With the ERP market divided into three segments, the top most segment which is around 15 percent, who can afford and maintain proprietary ERP platforms such as SAP; Odoo is not targeting those customers as there is huge untapped market (~85%) still existing there. Odoo is not designed for any industry-specific or vertical or customer segment. "At Odoo, we offer solutions to the middle and bottom segment, the biggest challenge being the ability to manage the huge scope and scalability of the software while staying as simple as possible in usability," speaks Mantavya.