ERP Insights >> Magazine  >> November - 2015 issue

Samskriti Business Solutions: Parking Healthcare Organizations in the Digital Space

Author : Deepshikha Singh
Thursday, November 26, 2015

Deepshikha Singh

As more and more people are turning to online sources, the digital outreach is becoming an effective and economical way for healthcare organizations to reach out to those in need. While most healthcare organizations today strive to serve patients better, the digital marketing platform comes as a magic wand to meet this purpose. Realizing this as a wonderful opportunity to make a difference, Sravan Kumar Paka started Samskriti Business Solutions in 2008.

Headquartered in Hyderabad, Samskriti is an ISO 9001:2008 certified company with years of rich and proven experience in building and executing comprehensive, direct, online e-marketing plans for organizations, also specializing in Search Engine Optimization (SEO) and tactical outreach strategies. The company's fine-tuned approach gets reflected through its array of services such as pay per click management, affiliate marketing, social media marketing, web design & development, and reputation management. Samskriti leverages a collaborative approach with these services, focusing exclusively on maximizing the digital marketing requirements of the industry, allowing organizations to improve their customer approach.

"We have dynamically positioned ourselves in the healthcare solution domain. Our unique approach of providing online marketing services is addressed by understanding the objectives and the market potentials of clients, identifying the business' benefits in order of priority, realizing their target audience and providing custom online marketing mix for achieving the end result and client's goal of driving more customers," says Sravan Kumar Paka, CEO & Founder, Samskriti Business Solutions.

The ever-evolving landscape of search engine market space has offered a great platform for Samskriti to reach out to small, medium and fairly large healthcare organizations, thus helping them in achieving their business goals by overcoming stumbling blocks in their way to growth. Acknowledging the top-notch services of Samskriti, Dr. Niraj Vora, a renowned orthopedic surgeon who has clocked over 3000 knee and hip replacement surgeries, says, "Samskriti has been a great help in maximising my ability to reach out to my patients. I could achieve great results through their high integrity services." Similar is how some of the company's prestigious clients like Herbspro.com, Alteryx, Dr. AGK Gokhale (Cardiothoracic Surgeon), Dr. Ajay Krishna (Focus Dental Care) amongst others regard the dedication that Samskriti puts in while serving the clients.

The company effectively merges the use of technology along with human intelligence to yield better results and attain clients' objectives. With its highly dedicated technical team that strives hard to address challenges using cutting edge innovations and ideas, Samskriti is looking forward to create an empire that would aim on digital space as a vital focus. It also wishes to explore new possibilities in the digital world in combination with the dynamic mobile app marketing.

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