ERP Insights >> Magazine  >> August - 2015 issue

VIENNA Advantage: A Business Transformation Solution for SMEs

Author : Pankaj Kundwani
Tuesday, August 25, 2015

Pankaj Kundwani

For a long time, the mid-sized sector was left unattended by the large players in the enterprise solutions space. When some of them finally realized the opportunities in the highly untapped SME market, they came up with generic solutions that unfortunately could not address the concerns of SMEs that were ridden by the limitations of affordability in terms of implementation & customizations, complex licensing requirements, and so on. The rate of implementation failures was also too high, causing distress among the companies looking for business transformation solutions like ERP or CRM.

Committed to address these challenges, VIENNA Advantage, a Germany based company came up with VIENNA Advantage ERP and CRM. The product was developed with a focus on strong architecture, which sets new standards towards flexibility, standardization and adaptability at a low cost. Built on an open source model, the solution frees companies from any dependencies. Moreover, it solves the entire business puzzle being a single system comprising of ERP, CRM, Document Management, Workflow Management and Business Intelligence.

One of the Fastest Growing ERP/CRM Solutions Worldwide
Highly confident of the capabilities of the VIENNA Advantage (VA), Atul Dua, CEO, VIENNA Advantage, believes that the solution is currently one of the fastest growing open source ERP and CRM worldwide and can even outshine some of the proprietary solutions in the mid market segment. The solution is also the first Open Source ERP/CRM product with HTML5 UI. He explains further, "VIENNA Advantage can cater to all types of industries. It has a configuration layer that allows users to setup the system for any industry without customizations in the code. In terms of User Interface (UI), a lot of focus has been put on usability, design and gamification, while keeping users in mind."Keeping up with the pulse of the market, VIENNA also plans to add In-memory capabilities to its existing Reporting Dashboards which are already available on all devices. A drag and drop workflow composer is one of the other plans for this year which shall be available on the new HTML5 UI.


A Single Solution for the Entire Puzzle
Extending partnerships with process owners of industries and legislations, the solution has witnessed a large number of customer implementations and standardized the industry processes to a great set of features. Industries like Automotive, Wholesale and Distribution, Retail with POS, Manufacturing, Education, Healthcare, Government and many more are already benefiting from VIENNA Advantage.

The solution comes with a large number of modules covering the entire needs of an enterprise that include Order Management, Sales and Marketing, Customer Relationship Management, Human Resource Management, Supply Chain Management, Procurement, Manufacturing, Financial Accounting, Budgeting, Project Management, Time & Expense and several others.

There's More in the Store
The strength of the product, apart from its brilliant functional and technical features is an inbuilt marketplace, which is similar to the AppStore of Apple or Play Store of Android. This opens a portal to a treasure-trove of modules, add-ons, configurations, templates and any type of product component to help customers quickly upgrade their systems to the latest version, keep all their customizations safe and secure and install numerous add-ons, localization packs and industry templates. "VIENNA Advantage Market is a rich basket of numerous free and paid modules that can enhance the productivity of your system on a click of a mouse," Atul explicates.

Despite being the on-premise delivery model, which is still very popular among customers, VIENNA is already set to offer its solutions on the cloud. The solution can be used within three minutes after request, which also includes industry specific templates. A separate platform was also launched by VIENNA by the named Softwareonthecloud.com which is in the process of offering a large number of industry and country specific solutions to customers.

Flawless Executions Driven by Breakthrough Innovations
Talking on the innovations, Atul shares an instance where the company set a complete new standard in the retail industry by offering a tablet based POS solution with offline capabilities, integrated with payment and other devices. "A centralization of the solution was achieved defeating the risk of connection breakdowns for the first time in the industry," he claims.

In the coming future, As Atul narrates, Cloud strategy has a central importance in Vienna's roadmap, which will be focusing on smaller, ready to go solutions for various types of businesses. The company is also quickly working on to localize the system for various countries to handle the local legislation and rules, which puts the company in a better position compared to its competitors who offer generic solutions but hardly make investments in localization. "We are even making VIENNA Advantage available in native Indian languages," says Atul, enthusiastically.


Some of the Benefits of Using Vienna Advantage
•A real enterprise level solution which you will not outgrow as it grows with you
•Helps you adapting benchmark processes in your industry based on the knowledge of a large set of industries
•A internationally recognized solution, specially tailored for the medium sized companies, offering a low cost of ownership
•No dependencies on any vendor or service provider, as the customers get full access to the source code
•An innovative solution that is available on any device from the cloud, without any prior investment
•Totally localized solution with a large number of integration points to other renowned solutions such as eCommerce, Banking, Logistics and many more
•Quick and low risk implementation



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