Microsoft Corp. (NASDAQ "MSFT") recently unveiled its new capabilities which it will deliver later this calendar year with Microsoft Dynamics CRM 2016, the latest release of its customer engagement solution. The new enhancements are designed to increase productivity for organizations by providing a simple and seamless experience across their Dynamics CRM application and their productivity applications like email, Excel, OneDrive for Business for easier task management, an enhanced mobile experience for the worker on the go, and enriched data and analytics, all of which will be available later this calendar year.
According to the Journal of Experimental Psychology, every time a user switches programs or applications, there is a 40 percent reduction in productivity. Microsoft has taken this issue head-on in the new release with a design principle that allows organizations to manage their customer-facing activities in a single experience, with no need to export or switch, drastically reducing the time to completion and saving time by automating fundamental tasks. The Microsoft Dynamics CRM 2016 release introduces Delve functionality into the application. Powered by Office Graph, Delve helps users increase productivity by surfacing key content — enabling salespeople to discover information that may help them with their opportunity or account, such as popular sales presentations and proposals.
Mobility is core to productivity, and the next version of Dynamics CRM will provide full offline capabilities for sales and service professionals on phones and tablets and across all major mobile platforms (Android, iOS and Windows). Customer service is a critical element and the next version of Dynamics CRM delivers an end-to-end solution for customer service across self-service, assisted service and field service to close the customer relationship loop.
Proven success in sales productivity
Last year, Microsoft launched sales productivity promotional offers to make it easy for organizations to reap the benefits of productivity and intelligence in a single offering through Dynamics CRM Online, Power BI and Office 365. The company will offer these comprehensive services via the Dynamics CRM Online Professional Add On to Office 365 beginning in October.
"We want to be a better company, a stronger company, and, of course, a larger company," said David Goff, sales & marketing manager at O'Neal Steel. "Microsoft Dynamics CRM Online and Office 365 are helping us maintain our focus on service as our business grows. When our customers need something, they know the person to call; and when they call that salesperson, they know they're going to get accurate and timely information."
