Enterprise Resource Planning Insights Magazine

ERP Insights >> Magazine >> March - 2016 issue

Every business relies on customer referrals and word of mouth as their primary tool to expansion, regardless of the stage that a business may be. But as a business grows and the client base expands, the deep connections that get a business started are hard to maintain. When we have outgrown the ability to keep up personally with every customer; that is where Customer Relationship Management (CRM) implementation can save our business. CRM allows business owner to deal with operational challenges such as sales management, client management, target management of the companies and many more. CRM solutions take over the manual procedure of maintaining relationships, contact and business related information and makes it automated. It centralizes all the data - big and small - about every customer in one destination. With all the data organized and placed in a proper system, organizations can make customers feel just as connected as those first clients did, without burdening themselves with all the personal information of their clients.

According to Gartner’s recent prediction, CRM market will be worth $3.46 billion worldwide by 2017. CRM market also leads all enterprise software categories in projected growth, showing a 15.1 percent CAGR from 2012 to 2017. Given this scenario, a lot of CRM vendors have turned up to offer CRM implementations. While a major number of companies are keen to invest in CRM implementations, most of them are unable to find the right CRM vendor for them. Addressing these crucial needs of companies, CIOs and IT leaders of the industry, ERP Insights brings to you the list of '20 Most Promising CRM Solutions Providers'  who have been successfully helping their clients by offering solutions and services to address the industry challenges.