ERP Insights >> Magazine >> September - 2019 issue
INBETWEEN Offering Highly Automated Database Publishing for Better ROI
Author :
Tuesday, May 12, 2020
Even in this digital age, catalogues are treated as the most tested piece of direct marketing material and have always proved very responsive. Today, with the enhancement of technology, catalogue marketing has grown to an advanced stage and the latest database publishing techniques enable automatic and error-free production of technical catalogues, price lists and brochures easier while keeping outlay to a minimum. But years back, the scenario was different. Most of the companies were depending on time-consuming manual works for preparing catalogues. Having a first mover advantage in the market, in between, a high performance dynamic and database publishing solution, rolled out its
first release in 1991, when electronic channels were just starting to appear and database publishing was a highly �exotic topic� and achieved an unmatched level of
expertise in automating publication processes. Alexander Dressler, CEO, InBetween Deutschland GmbH says,�Ever since the launch, we�ve put our focus entirely on database and dynamic publishing, and have thus been
able to highly specialize in the automation of printed and professionally layouted sales and marketing material. Our strategy allows seamless flexibility and supports multiple
degrees of automation as well as different output formats using cutting-edge technology.�
InBetween is a server-based end-to-end solution that fetches high performance, flexibility and scalability for enterprises. The standard InBetween software is able to
create catalogues, brochures, data sheets, price lists and many more types of media in a rule-based, automated and format-independent manner and for many different outputs formats. With company�s solutions, changing a
complex publication from Adobe InDesign to Excel is as easy as simply selecting a different output format. �At InBetween, we focus on dynamic publishing technology
as our sole core competence and pursue a best-of-breed approach. By integrating our solution with specialized PIM, DAM, TLM systems or WFMS, when required, we are able to offer proven and complete solutions rather
than isolated applications. This allows us to stay ahead of trends and continuously provide new and innovative solutions for our customers that will help them stay ahead
in their own respective markets,� Alexander shares.
Possessing more than two decades� experience in the industry, InBetween is differentiated by its proficiency in highly automated print publishing, developing creative
and automated content and web-based publishing. Alexander explains, �Our server-based approach enables us to offer 100 percent automated database publishing
and if required, on demand generation of datasheets including complex tables. Moreover, we can output the result not only as an Adobe InDesign document, Hi-Res
or standard PDF, but also in numerous other formats such as word, PowerPoint, HTML, online flip catalogue and image format. With our native client in Adobe InDesign called DTP-Client, we are able to equally
support semi-automated publishing by simply placing templates consisting of product images, texts and even dynamic tables freely on an InDesign page. Besides, the Publication Wizard enables users with less desktop
publishing knowledge to choose products and paginations easily and quickly put together a new publication for a specific event or brand, all based on and controlled by
predefined user rights.�
While InBetween is a German based company, the entire core development of the Database Publishing Software is handled by InBetween Software Development Pvt. Ltd., Goa, India with 58 people. Since more than
twenty years, several leading large and medium industries, commercial enterprises and service providers have been enjoying the unique automation benefits of InBetween
solution worldwide. �We have many high-profile global customers like Festool, Weidm�ller, Viessmann and
Bosch Hausger�te. BSH or (BSH Home Appliances) has been a customer for more than 10 years. They publish more than 1,800 publications with our solution and on a
world-wide scale. For future, we intend to keep growing as InBetween becomes even more international,�Alexander ended.
INBETWEEN Offering Highly Automated Database Publishing for Better ROI
Author :
Tuesday, May 12, 2020
Even in this digital age, catalogues are treated as the most tested piece of direct marketing material and have always proved very responsive. Today, with the enhancement of technology, catalogue marketing has grown to an advanced stage and the latest database publishing techniques enable automatic and error-free production of technical catalogues, price lists and brochures easier while keeping outlay to a minimum. But years back, the scenario was different. Most of the companies were depending on time-consuming manual works for preparing catalogues. Having a first mover advantage in the market, in between, a high performance dynamic and database publishing solution, rolled out its
first release in 1991, when electronic channels were just starting to appear and database publishing was a highly �exotic topic� and achieved an unmatched level of
expertise in automating publication processes. Alexander Dressler, CEO, InBetween Deutschland GmbH says,�Ever since the launch, we�ve put our focus entirely on database and dynamic publishing, and have thus been
able to highly specialize in the automation of printed and professionally layouted sales and marketing material. Our strategy allows seamless flexibility and supports multiple
degrees of automation as well as different output formats using cutting-edge technology.�
InBetween is a server-based end-to-end solution that fetches high performance, flexibility and scalability for enterprises. The standard InBetween software is able to
create catalogues, brochures, data sheets, price lists and many more types of media in a rule-based, automated and format-independent manner and for many different outputs formats. With company�s solutions, changing a
complex publication from Adobe InDesign to Excel is as easy as simply selecting a different output format. �At InBetween, we focus on dynamic publishing technology
as our sole core competence and pursue a best-of-breed approach. By integrating our solution with specialized PIM, DAM, TLM systems or WFMS, when required, we are able to offer proven and complete solutions rather
than isolated applications. This allows us to stay ahead of trends and continuously provide new and innovative solutions for our customers that will help them stay ahead
in their own respective markets,� Alexander shares.
Possessing more than two decades� experience in the industry, InBetween is differentiated by its proficiency in highly automated print publishing, developing creative
and automated content and web-based publishing. Alexander explains, �Our server-based approach enables us to offer 100 percent automated database publishing
and if required, on demand generation of datasheets including complex tables. Moreover, we can output the result not only as an Adobe InDesign document, Hi-Res
or standard PDF, but also in numerous other formats such as word, PowerPoint, HTML, online flip catalogue and image format. With our native client in Adobe InDesign called DTP-Client, we are able to equally
support semi-automated publishing by simply placing templates consisting of product images, texts and even dynamic tables freely on an InDesign page. Besides, the Publication Wizard enables users with less desktop
publishing knowledge to choose products and paginations easily and quickly put together a new publication for a specific event or brand, all based on and controlled by
predefined user rights.�
While InBetween is a German based company, the entire core development of the Database Publishing Software is handled by InBetween Software Development Pvt. Ltd., Goa, India with 58 people. Since more than
twenty years, several leading large and medium industries, commercial enterprises and service providers have been enjoying the unique automation benefits of InBetween
solution worldwide. �We have many high-profile global customers like Festool, Weidm�ller, Viessmann and
Bosch Hausger�te. BSH or (BSH Home Appliances) has been a customer for more than 10 years. They publish more than 1,800 publications with our solution and on a
world-wide scale. For future, we intend to keep growing as InBetween becomes even more international,�Alexander ended.
first release in 1991, when electronic channels were just starting to appear and database publishing was a highly �exotic topic� and achieved an unmatched level of
expertise in automating publication processes. Alexander Dressler, CEO, InBetween Deutschland GmbH says,�Ever since the launch, we�ve put our focus entirely on database and dynamic publishing, and have thus been
able to highly specialize in the automation of printed and professionally layouted sales and marketing material. Our strategy allows seamless flexibility and supports multiple
degrees of automation as well as different output formats using cutting-edge technology.�
InBetween is a server-based end-to-end solution that fetches high performance, flexibility and scalability for enterprises. The standard InBetween software is able to
create catalogues, brochures, data sheets, price lists and many more types of media in a rule-based, automated and format-independent manner and for many different outputs formats. With company�s solutions, changing a
complex publication from Adobe InDesign to Excel is as easy as simply selecting a different output format. �At InBetween, we focus on dynamic publishing technology
as our sole core competence and pursue a best-of-breed approach. By integrating our solution with specialized PIM, DAM, TLM systems or WFMS, when required, we are able to offer proven and complete solutions rather
than isolated applications. This allows us to stay ahead of trends and continuously provide new and innovative solutions for our customers that will help them stay ahead
in their own respective markets,� Alexander shares.
Possessing more than two decades� experience in the industry, InBetween is differentiated by its proficiency in highly automated print publishing, developing creative
and automated content and web-based publishing. Alexander explains, �Our server-based approach enables us to offer 100 percent automated database publishing
and if required, on demand generation of datasheets including complex tables. Moreover, we can output the result not only as an Adobe InDesign document, Hi-Res
or standard PDF, but also in numerous other formats such as word, PowerPoint, HTML, online flip catalogue and image format. With our native client in Adobe InDesign called DTP-Client, we are able to equally
support semi-automated publishing by simply placing templates consisting of product images, texts and even dynamic tables freely on an InDesign page. Besides, the Publication Wizard enables users with less desktop
publishing knowledge to choose products and paginations easily and quickly put together a new publication for a specific event or brand, all based on and controlled by
predefined user rights.�
While InBetween is a German based company, the entire core development of the Database Publishing Software is handled by InBetween Software Development Pvt. Ltd., Goa, India with 58 people. Since more than
twenty years, several leading large and medium industries, commercial enterprises and service providers have been enjoying the unique automation benefits of InBetween
solution worldwide. �We have many high-profile global customers like Festool, Weidm�ller, Viessmann and
Bosch Hausger�te. BSH or (BSH Home Appliances) has been a customer for more than 10 years. They publish more than 1,800 publications with our solution and on a
world-wide scale. For future, we intend to keep growing as InBetween becomes even more international,�Alexander ended.
