ERP Insights >> Magazine  >> August - 2015 issue

Yantra Inc: Discover Transformational Business Value

Author : Pankaj Kundwani
Tuesday, August 25, 2015

Pankaj Kundwani

The true gains of business transformation cannot be unlocked by those who merely sell technology, but by those who understand the nuances of business and offer technology solutions that enable value which is visible, measurable and progressive. In present times, the consultant or solution provider that a business chooses, must not just be a technology crackerjack, but also an entrepreneur at heart, who can feel the pulse of clients' businesses and serve them beyond selling opportunities.

Born out of the same philosophy is Yantra Inc., a 2009 founded company that brings a unique blend of business consulting, application management, product engineering and technology consulting services for Fortune 500 and fast growing mid-size companies. Being an Oracle Platinum Partner and Netsuite Partner, the company specializes in M&A integration, Business Process Reengineering, and hasa knack in implementing NetSuite and Oracle ERP solutions with deep industry expertise across High Tech, Telco, Media & communication, Consumer Industrial and Professional Services.

Leveraging technology platforms from established innovators such as Oracle, NetSuite and SalesForce.com, Yantra delivers end-to-end solutions to clients. Whether on-premise, Cloud, or Mobile, the company makes technology work for companies seeking to streamline business processes, extend currently deployed solutions, or implement new solutions. Utilizing technology as an enabler of growth and efficiency, Yantra helps its partners scale and grow their businesses.

The Genesis of Yantra
The instigator of Yantra Inc, Vikram Bhandari, is a technology enthusiast bitten by the infectious entrepreneurial bug. He has founded and nurtured several other ventures like Trianz, My Tangerine Tree, v14 Ventures, Indian Home Variations & Distribution LLP, and eTherapi.com. Having over 22 years of experience in professional consulting and entrepreneurship,he has successfully built global consulting companies ground-up in Silicon Valley, India and Japan.

The serial entrepreneur started his entrepreneurialjourney in 2003 when he joined Trianz Inc, which became a 400-member company in just four years of its existence. Narrating the rationale behind starting Yantra, he says, "The most significant asset for a technology consulting company is its people. Having built teams not just high on numbers but also on expertise and business acumen, Yantrawas formed to offer business value that goes beyond solutions, services and technology advice. There is abundance of companies who solve business problems but there is dearth of those who unlock true benefits of technology investments. This is where we come into the picture and attempt to bridge the gap."

Looking at its roller coaster ride since inception, Yantra has achieved a 100 percent client retention rate and has created immense reference value for itself. "We believe in the Mantra: Customer satisfaction brings customer loyalty. And so, we thrive to help our clients being a partner and not a supplier or a vendor," explicates Vikram. Certainly, this strategy has worked miracles for the company by generating exponential business on word of mouth publicity. Today, the Fremont, CA, headquartered company serves to some of the most dynamic and admired companies in the Valley across different industries.

Delivering Value, the Ultimate Goal
"At Yantra, we not just deliver solutions; we deliver value," says Vikram. On this very doctrine, the company reengineers business processes and implements systems to support those processes. "We are not a typical System Integrator who is just an expert in either Oracle or NetSuite or any CRM/ERP Products. Our expertise go beyond technology to understanding the anatomy of business and then recommend solutions that are built on industry best practices," he elucidates.

Having business acumen in wide ranging industries, technology integration in Mergers & Acquisitions remains Yantra's niche. The company helps organizations in integrating people, processes and systems to make the process of merger efficient and less disruptive. Giving a clearer picture, Vikram shares an instance where Yantra developed a plug and play connector to facilitate quick data and system integration between the acquirer and acquiree companies. This solution has been successfully deployed for many organizations including a multibillion dollar American multinational corporationthat acquires an average of three companies a month.

Being a Traveler and Not a Tourist
"Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow". Finding inspiration in William Pollard's quote, Vikram finds it unwise and regressive to rest on laurels and ignore the possibilities to improve or create new things. He believes that the toughest challenge is being able to predict what customers want and what they would be willing to pay a premium for. Reasoned to the same, the top managers at Yantra are guided to set the context; guide the process; clearly communicate reasons; shield creative teams; appreciate distinctiveness in people and their thinking; and welcome change. The management is directed to provide a work environment of openness built on trust, where every member of the team feels free to express their ideas without fear of ridicule or reprisal. "We motivate our employees to be travelers and not tourists. They are encouraged to try new things, meet new people and look beyond what's right in front of them," he adds.

Initially starting its journey with five consultants, Yantra, today has grown to be an organization of over 200 employees worldwide, and regards them as its greatest assets. Vikram says, "A happy employee delivers a great solution, which leads to a happy customer." Throwing light on the journey so far, he contentedly mentions,"It has been a highly exhilarating ride. Be it thrill or fear or fun, we have seen it all. Our team has worked hard and has put in lot of blood, sweat and tears. We have delivered each project with same rigor and passion and celebrated small achievements to keep our adrenaline rush going. This year has been very exciting, as we have kicked off various challenging projects across all our verticals."

The Journey continues
Recording a year on year growth of 50 percent for the last three years, Yantra has witnessed a constant rise in the number of customers, including acquiring new logos. NetSuite and Oracle are poised to grow in next few years in India, while Oracle is increasing its footprint acquiring a new company every 45 days. Yantra sees this as a great opportunity in the coming future whereit can cross sell because of these acquisitions.

Asa trusted advisor, Yantra envisions continuing to partner and work with customers as an extension of their teams, to create and build value while assisting in exceeding goals and objectives. "Although we are a technology company, we know that passionate professionals with knowledge and experience, not tools alone that really make an impact. Our values are simple; we believe in delivering technology, which adds value to our clients," concludes Vikram.

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