Home >> News >>

SAP Cited As A Leader For CRM In Independent Research Firm Report

Wednesday, 01 April 2015, 04:51 Hrs

SAP SE (NYSE: SAP) has been named a leader by Forrester Research in the recent report “The Forrester Wave: CRM Suites for Large Organizations, Q1 2015.” The SAP Customer Relationship Management (SAP CRM) application and the SAP Cloud for Customer solution were both cited among the most significant CRM suite solutions on the market. SAP announced the findings at CRM 2015, being held March 30 – April 1 in Las Vegas.

A key takeaway from Forrester’s findings is that CRM provides the cornerstone of a great customer experience. According to Forrester, “The only source of competitive advantage is an obsession with understanding, delighting, connecting with, and serving customers. CRM is crucial to this success, but can only be successful if the foundations for sales, marketing, and service processes and technology are solid.” Each leader identified in the report was selected based on meeting the following criteria: sells a multifunctional CRM applications suite, offers a CRM application with common services, has a solution suitable for large organizations with complex requirements, provides a solution targeted to multiple industries and has a product now in general release and in use by customers.

“I believe that SAP’s inclusion in this report and merit as a leader demonstrates the strength of our CRM offerings, both in the cloud and on premise,” said Jamie Anderson, senior vice president, Marketing, SAP hybris Customer Engagement and Commerce. “The nature of CRM technology continues to evolve, and I feel that this report substantiates our vision to help our customers move beyond CRM and into the age of customer engagement.”