ERP Insights >> Magazine  >> November - 2015 issue

Saarathi Healthcare: Going Beyond Prescriptions

Author : Arunakshree Das
Tuesday, November 24, 2015

Arunakshree Das

In spite of several breakthroughs in the field of medicines, the benefits reach only a miniscule segment of the population. Affordability, education, access and poor treatment outcome continue to remain the biggest challenges in the domain. "Not only the medical infrastructure, medicines, doctors and facilities, but also the psychological support, motivation, understanding of the disease and its management is of equal importance to disease treatment", says Ranjeeta Vinil, the founder of Saarathi Healthcare. Detected with breast cancer at the peak of her career, Ranjeeta fought through bravely and survived the deadly illness with resolve. Her personal experience throughout the recovery brought her closer to the plight of patients and that was the turning point that gave rise to Saarathi Healthcare Pvt. Ltd. in 2008.

Beyond Prescriptions
With the 'Going Beyond Prescriptions' initiative, Saarathi has a new approach to healthcare delivery. Saarathi's concept is focused on bringing a paradigm shift in the episodic healthcare delivery model by expanding it to include prevention and chronic condition management. This visionary concept can ultimately convert the existing healthcare system in India from the one that treats diseases to the one that manages health of the population.

Saarathi offers various services for patients by providing them better treatment, using enterprise applications such as Patient/ Customer Relationship Management (CRM) and provides customized as well as ready to use solutions for Pharma Industry, Doctors and the end users. Their tailored Wellness and Disease Management solutions ranges from patients screening, patients counseling, market access, lab tie-ups and free drug assistance to therapeutic expertise for various healthcare setups.

The company works with a mission to raise awareness amongst people to assist early detection of disease condition; facilitate with diagnostic procedures to aid prompt and accurate clinical decisions; provide access to healthcare via mobile technology platforms and screening camps; provide insights and medical information to adopt globally updated treatment protocols; and lastly, deliver affordable healthcare at the door-step of the needy in the remotest locations.

From Doctor centric to Patient Centric
Sensing that patient-centric approach is almost non-existent in the current medical scenario, Saarathi has partnered with top healthcare companies in India who are now convinced that a patient centric approach is the way to take healthcare industry forward. Since its inception, the company has touched lives of more than 25000 patients suffering from Cancer, 10000 for Hepatitis C, 5000 for Epilepsy, 10000 post-transplant patients, Diabetes and other chronic areas. It has a network spread over 40 cities, with more than 300 educators servicing patients. Apart from its presence in India, Saarathi has also dotted major markets in Singapore, Cambodia and Vietnam.

Saarathi today is one of the top PRM companies in the country with operations in India, Vietnam Singapore and Cambodia. Adding to their long list of accolades, Saarathi received the award for the best Company in 'Healthcare and social care support' and Ranjeeta Vinil was awarded with the best "Women Leadership award in Healthcare" by the "National Awards for excellence in Healthcare" in 2015.

With headquarters in Mumbai, Saarathi houses a team of more than 300 on the payrolls, comprising of healthcare professionals, paramedic doctors and nurses, who maintain the vision 'To Democratize Healthcare in the World'. "At the core lies a commitment and passion to maintain the highest quality in delivering client satisfaction and persevere for unparalleled service offering in each project undertaken," concludes Ranjeeta.